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<?php if (!defined('SEOSTATSPATH')) exit('No direct access allowed!'); /** * SEOstats extension for SEMRush data. * * @package SEOstats * @author Stephan Schmitz <eyecatchup@gmail.com> * @updated 2012/06/16 / class SEOstats_SEMRush extends SEOstats { public function getDBs() { return array( "au", # Google.com.au (Australia) "br", # Google.com.br (Brazil) "ca", # Google.ca (Canada) "de", # Google.de (Germany) "es", # Google.es (Spain) "fr", # Google.fr (France) "it", # Google.it (Italy) "ru", # Google.ru (Russia) "uk", # Google.co.uk (United Kingdom) 'us', # Google.com (United States) "us.bing" # Bing.com ); } public function getParams() { return array( "DomainReports" => array( "Ac" => "Estimated expenses the site has for advertising in Ads (per month).", "Ad" => "Number of Keywords this site has in the TOP20 Ads results.", "At" => "Estimated number of visitors coming from Ads (per month).", "Dn" => "The requested site name.", "Dt" => "The date when the report data was computed (formatted as YYYYmmdd).", "Np" => "The number of keywords for which the site is displayed in search results next to the analyzed site.", "Oa" => "Estimated number of potential ad/traffic buyers.", "Oc" => "Estimated cost of purchasing the same number of visitors through Ads.", "Oo" => "Estimated number of competitors in organic search.", "Or" => "Number of Keywords this site has in the TOP20 organic results.", "Ot" => "Estimated number of visitors coming from the first 20 search results (per month).", "Rk" => "The SEMRush Rank (rating of sites by the number of visitors coming from the first 20 search results)." ), "OrganicKeywordReports" => array( "Co" => "Competition of advertisers for that term (the higher the number - the greater the competition).", "Cp" => "Average price of a click on an Ad for this search query (in U.S. dollars).", "Nr" => "The number of search results - how many results does the search engine return for this query.", "Nq" => "Average number of queries for the keyword per month (for the corresponding local version of search engine).", "Ph" => "The search query the site has within the first 20 search results.", "Po" => "The site's position for the search query (at the moment of data collection).", "Pp" => "The site's position for the search query (at the time of prior data collection).", "Tc" => "The estimated value of the organic traffic generated by the query as compared to the cost of purchasing the same volume of traffic through Ads.", "Tr" => "The ratio comparing the number of visitors coming to the site from this search request to all visitors to the site from search results.", "Ur" => "URL of a page on the site displayed in search results for this query (landing page)." ) ); } /* * Returns the SEMRush main report data. * (Only main report is public available.) * * @access public * @param url string Domain name only, eg. "ebay.com" (/wo quotes). * @param db string Optional: The database to use. Valid values are: * au, br, ca, de, es, fr, it, ru, uk, us, us.bing (us is default) * @return array Returns an array containing the main report data. * @link http://www.semrush.com/api.html / public function getDomainRank($url = false, $db = false) { $db = false != $db ? $db : default_settings::SEMRUSH_DB; $dataUrl = self::getBackendUrl($url, $db, 'domain_rank'); $data = self::getApiData($dataUrl); if (!is_array($data)) { $data = self::getApiData( str_replace('.backend.', '.api.', $dataUrl) ); if (!is_array($data)) { return false; } } return $data['rank']['data'][0]; } public function getDomainRankHistory($url = false, $db = false) { $db = false != $db ? $db : default_settings::SEMRUSH_DB; $dataUrl = self::getBackendUrl($url, $db, 'domain_rank_history'); $data = self::getApiData($dataUrl); if (!is_array($data)) { $data = self::getApiData( str_replace('.backend.', '.api.', $dataUrl) ); if (!is_array($data)) { return false; } } return $data['rank_history']; } public function getOrganicKeywords($url = false, $db = false) { $db = false != $db ? $db : default_settings::SEMRUSH_DB; $dataUrl = self::getWidgetUrl($url, $db, 'organic'); $data = self::getApiData($dataUrl); return ! is_array($data) ? false : $data['organic']; } public function getCompetitors($url = false, $db = false) { $db = false != $db ? $db : default_settings::SEMRUSH_DB; $dataUrl = self::getWidgetUrl($url, $db, 'organic_organic'); $data = self::getApiData($dataUrl); return ! is_array($data) ? false : $data['organic_organic']; } public function getDomainGraph($reportType = 1, $url = false, $db = false, $w = 400, $h = 300, $lc = 'e43011', $dc = 'e43011', $lang = 'en', $html = true) { $db = false != $db ? $db : default_settings::SEMRUSH_DB; $url = false != $url ? $url : self::getUrl(); $domain = UrlHelper::getHost($url); $database = self::checkDatabase($db); if (false == $domain) { self::exc('Invalid domain name.'); } else if (false === $database) { self::exc('db'); } else if ($reportType > 5 \|\| $reportType < 1) { self::exc('Report type must be between 1 (one) and 5 (five).'); } else if ($w > 400 \|\| $w < 200) { self::exc('Image width must be between 200 and 400 px.'); } else if ($h > 300 \|\| $h < 150) { self::exc('Image height must be between 150 and 300 px.'); } else if (strlen($lang) != 2) { self::exc('You must specify a valid language code.'); } else { $imgUrl = sprintf(services::SEMRUSH_GRAPH_URL, $domain, $database, $reportType, $w, $h, $lc, $dc, $lang); if (true != $html) { return $imgUrl; } else { $imgTag = '<img src="%s" width="%s" height="%s" alt="SEMRush Domain Trend Graph for %s"/>'; return sprintf($imgTag, $imgUrl, $w, $h, $domain); } } } private function getApiData($url) { $jsonData = HttpRequest::sendRequest($url); return json_decode($jsonData, true); } private function getBackendUrl($url, $db, $reportType) { $url = false != $url ? $url : self::getUrl(); $domain = UrlHelper::getHost($url); $database = self::checkDatabase($db); if (false === $domain) { self::exc('Invalid domain name.'); } else if (false === $database) { self::exc('db'); } else { $backendUrl = services::SEMRUSH_BE_URL; return sprintf($backendUrl, $database, $reportType, $domain); } } private function getWidgetUrl($url, $db, $reportType) { $url = false != $url ? $url : self::getUrl(); $domain = UrlHelper::getHost($url); $database = self::checkDatabase($db); if (false === $domain) { self::exc('Invalid domain name.'); } else if (false === $database) { self::exc('db'); } else { $widgetUrl = services::SEMRUSH_WIDGET_URL; return sprintf($widgetUrl, $reportType, $database, $domain); } } private function checkDatabase($db) { return ! in_array($db, self::getDBs()) ? false : $db; } private function exc($err) { $e = ($err == 'db') ? "Invalid database. Choose one of: " . substr( implode(", ", self::getDBs()), 0, -2) : $err; throw new SEOstatsException($e); exit(0); } } / End of file seostats.semrush.php / / Location: ./src/modules/seostats.semrush.php */

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